Empowering EntreprenEUrs to lead with clarity and confidence

Welcome to 6 Stones Coaching, where we help entrepreneurial businesses across Norfolk, Virginia Beach, and the Hampton Roads region achieve predictable revenue growth and operational excellence.

I’m Jason Williams, a Certified EOS® Implementer and Outgrow Sales Advisor based in Norfolk, Virginia. My mission is to help privately owned companies break through their growth ceilings and build scalable, high-performing businesses that thrive in Hampton Roads and Coastal Virginia.

From Entrepreneur to GROWTH Coach

With over 30 years of experience launching, building, and leading multiple business ventures, I’ve lived the ups and downs of entrepreneurship. Like many business owners in Norfolk and Virginia Beach, I hit walls that seemed impossible to break through—until I discovered the Entrepreneurial Operating System® (EOS).

After reading Traction and implementing EOS into my own companies, I saw incredible results:

  • 32% growth in gross revenue within 12 months

  • 26% boost in profits

  • Complete alignment and renewed energy within my leadership teams

This transformation inspired me to dedicate my career to helping other Hampton Roads entrepreneurs experience the same success.

How I Help You Succeed

Today, I guide leadership teams through two powerful frameworks:

  • EOS® Implementation:
    I help businesses align their leadership teams, create clear accountability, and streamline operations using EOS’s proven tools. The result? Companies that operate with clarity, confidence, and efficiency—ready to scale without chaos.

  • Outgrow Sales Advisory:
    As a Certified Outgrow Sales Advisor, I help businesses improve sales outcomes by 15–30% annually. My focus is on consistent selling behaviors and real-time analytics—no fluff, just systems that work.

Whether we partner through EOS®, Outgrow, or both, my mission is simple:
✅ Help you lead with clarity
✅ Solve root issues (not just surface symptoms)
✅Build scalable systems that drive measurable results

What My client’s are saying….

Kelsey Mohring - Senior Director to CDO at Habitat for Humanity International 

“Jason is an exceptional implementer! We decided we wanted to implement EOS and originally went with someone else, but had a terrible experience, so we started over with Jason and within the first hour we were all put at ease. He made the process fun, easy and impactful. He guided us through some really tough but necessary conversations. And he keeps the agenda moving and knows how to manage the room with ease. The fact that he’s implemented the system within his own business adds an extra layer of experience and credibility that allows him to provide great context and examples. If you are considering EOS, I’d HIGHLY recommend using Jason as your implementor. And if you’re looking for something to take your business to the next level and create greater clarity, efficiency and accountability on your team, I’d highly recommend talking to him about EOS!"

Charlene Clark - Owner at Signature Canvas Makers 

"We definitely recommend EOS.  EOS has provided clarity, focus and accountability that we have struggled for years to not only obtain but also to  retain in our business.  It has changed the way we manage, evaluate and execute all aspects of our business."

Amy Bowden - Partner at Davis Ad Agency 

“I highly recommend the EOS process and Jason as Implementer. When we started EOS in the spring, we were unsure about EOS and less sure about needing an Implementer. Now that we are a few months in and seeing the results, we know that we are on the right path for accelerating our company's growth and in the right way. Having Jason as our Professional Implementer adds a much higher level of accountability which keeps us on track and following through with our strategic initiatives. His guidance with the EOS process has reduced confusion, provided clarity and therefore reduced our frustrations and increased our progress. And he is fun to work with!”

Allie Coneys - VP of Sales and Business Development at Integrity Staffing Solutions 

“Our company has been using EOS for the past year. We have continued to improve and build on our foundation since working with Jason. The Entrepreneurial Operating System (EOS) is a set of simple concepts and practical tools used by more than 190,000+ companies around the world to clarify, simplify, and achieve their vision. Highly recommend!”

Donna Coerse - Owner at Emergency Restoration Services 

"I feel like we’ve made a ton of progress and changes w/in the company this past year.  Forget about the growth that we didn’t ask for, but were pleasantly surprised with, the way we run things has changed for the better.  Holding ourselves accountable for the things we need to fix is the hardest part, but the more we verbalize our shortcomings the more aware we are about keeping them in the forefront. Then, having that follow up at our 90 day meetings showcases what we’ve done or not done."